Communication &IPTp Bill Brieger | 10 Apr 2012
Mobile Technology to Increase ANC Attendance and IPTp Uptake in Uganda
On April 5th 2011 the Johns Hopkins Bloomberg School of Public Health observed Global Health Day. A key event was a series of poster presentations by students who had won global health grants to undertake field projects. Several were on malaria. We are fortunate that the presentation below has been shared with us. Hopefully more will follow.
Use of Mobile Technology to Increase ANC Attendance and IPTp Uptake – Results from a Pilot Study in Uganda
Hsin-yi Lee, MSPH Candidate, Johns Hopkins Bloomberg School of Public Health
In search of innovative ways to increase IPTp uptake, the Stop Malaria Project (SMP) in Uganda wished to investigate whether mobile technology can be part of the solution. With nearly 42% of the population owning a mobile phone, mobile technology has demonstrated its incredible potential creates an impact at scale.
The SMP SMS pilot campaign was designed to address the issue of irregular Antenatal Care (ANC) attendance and low uptake of IPTp by sending out text message reminders to pregnant women and their close contact. The program was piloted at four facilities in Mukono District with 327 pregnant enrolled during their first antenatal visit.
Results from a post-campaign survey shows that after adjusting for control variables, program exposure remained a significant factor to determining ANC and IPTp completion rates. Respondents who received three to four messages had the highest odds for completing their ANC visits and were five times more likely to complete two doses of IPTp compared to those that received less than two messages.
Results also show that women whose husband or other contact had talked to them about the messages had higher ANC completion rates. The husband felt a “shared responsibility†about the women’s antenatal care by receiving the message on his phone. An unexpected outcome of the campaign was the clients increased trust towards the facility and health providers. Respondents from the survey had talked about how the messages showed that “the providers were responsible†and “caring.â€
The Pilot SMS Campaign has demonstrated that text messages can play an effective role in promoting antenatal care attendance and uptake of IPTp. However, voice messaging methods should be further explored to overcome the issue of illiteracy. How to integrate a mobile health component into routine antenatal care in a resource limit setting is another pressing issue for program scale-up.
Further reading for similar mhealth programs:
Frustration may mount even more when we realize that all the insecticide treated nets distributed over the prolonged period of campaigns from 2009-2012 will need to be replaced, mostly well before 2015. Our coverage to date has not been adequate, our funding is threatened – what guarantees that we can keep up with adequately containing malaria before the resistant strains of the parasite reach Africa where the bulk of cases and deaths occur?
In addition there is need to ascertain reasons for any differing patterns that may be detected. The study on tourists did not think that co-morbidity in elderly patients was responsible but instead implied that older people on holidays may forget to take their prophylaxis.
Jeffrey
This week has seen two examples of the media getting it wrong on malaria-related stories. The first came from the Yemen Post from where reports of an impending malaria and polio vaccination campaign emerged. This was later clarified to be measles and polio, but not before many people wondered ongoing research on malaria vaccines had become operationalized so quickly.
Nigeria has targeted 64 million LLINs to be distributed. 45 million have already been distributed (71% of target). 28 states out of 37 completed with 9 left.
Some states want to distribute this slow moving inventory without adherence to National Guidelines because of delays. Support operations face SST attrition, partner fatigue, and increased operational costs. There is even loss of nets that have been in storage for over a year.
Other components of malaria in pregnancy control have not enjoyed similar large scale campaign as nets. In 2003 National survey, IPT with sulfadoxine-pyrimethamine use among pregnant women was found to be 1%, and then increased to 5% in 2008 and further to 13.2%Â in 2010 (NDHS 2003, 2008; MIS 2010) compared to the global RBM target of 80% and PMI 85%. IPTp and insecticide treated bed nets (ITNs) is a recommendation of World Health Organization. IPTp was first piloted as a project in 2002/2003 in three Local Government Areas (Akinyele, Ibadan South East and Ibadan North) of Oyo State, Nigeria. The outcome of this project among others informed policy direction for Nigeria.
Ghana has a dynamic health system that is attempting to bring more people into the orthodox care orbit. The national health insurance scheme to which over 60-70% of people subscribe, make care seeking at orthodox health facility (either public or private) more attractive and affordable. Ghana is also working on expanding primary health care through establishing community health compounds – a local building donated by the community and staffed by government trained community health officers. Although these measures are a ways from attaining universality, they may in part explain a tendency to choosing orthodox care first.
It was also during this period that Burkina Faso was successful in winning two Global Fund Rounds to support malaria, Rounds 7 and 8, which have now been merged for easier management. One component of the combined Round 7/8 is delivery of malaria CCM by the workers known locally as Agents Sante Communautaire (ASC). PLAN Burkina is leading that effort and has revised ASC training guides and produced behavior change materials – a flipchart – for ASCs to use in educating the public about cause, prevention and treatment of malaria (see photo).